Everyone wants things to look good. Apple taught the tech industry about the value of design, and that you can charge a substantial premium for it. There are even studies that suggest that products can be made more usable simply by looking better, regardless of the actual ease-of-use, since people will spend more time exploring something that looks good.
The thing with analytics platforms is that they don’t fit into this category. No one uses analytics tools recreationally — they exist to solve a problem. And when you need to solve a problem, you care less about what the solution looks like as long as it works.


