Intro to iPhone Development: A Love Story

We hosted a great Introduction to iPhone Development on December 4th and it’s a crime we’re just now posting about it! Tons of people came out to soak up the knowledge and our awesome Graphic Designer, Roozbeh Meghdadi, managed to photograph nearly the entire event.

We are making the transition to become a part time event space so expect a lot more posts celebrating our awesome hosting/knowledge absorption skills! Special thanks to Elvenlabs and FAMiLab for making this possible, you guys rock our world!

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Entrepreneurs and taxes

I found an interesting article in Fortune discussing how investment returns are taxed. The discussion is around how to tax gains from investments — should they be taxed as ordinary income, or as capital gains (which is a lower tax rate)?

I’m a huge fan of Warren Buffett, and he’s made his opinion on this matter very clear — his effective tax rate is lower than the person who answers his phones, and that seems wrong. He’s gone so far as to put his money where his mouth is:

I’ll bet a million dollars against any member of the Forbes 400 who challenges me that the average (federal tax rate including income and payroll taxes) for the Forbes 400 will be less than the average of their receptionists.

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Mongo Performance (And Why RAM Is Awesome!)

Chris was doing some rough benchmarking on Mongo for a project and we noticed some interesting trends in the data that are worth sharing. This is all super rough data, but the goal here is to show performance numbers from a quick benchmark, the importance of indices in Mongo, and the value of RAM. While a statistics geek would throw a fit — and would provide their own numbers and analysis rather than just complaining in the comments ;) — you look like a cool person. By the way, that’s a really great shirt you’ve got on!

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How simple science can net you $60 million

A/B testing is useful stuff. Everyone agrees on it, but most people don’t get the opportunity to do it. Sometimes there’s engineering concerns where the coders are working on a big feature push, but the product person wants to do some more testing.

Here’s a post from Dan Siroker, the Director of Analytics for Obama’s very successful internet campaign, explaining the mechanics and value of A/B testing. In this case, that value is $60 million dollars, plus the added human value from the nearly 300k volunteers who were gained from effective use of A/B testing. Read the post for the how to, but here’s three key points.

  1. Every visitor to your website is an opportunity. Take advantage of that opportunity through website optimization and A/B testing.
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Term Sheets, Taxes, and Options

Great article from Mass High Tech talking about implications of decisions that entrepreneurs make regarding term sheets and options. Find out why generously granting someone a large percentage of your company might have them cursing your name when the next year rolls around:

That means if the company wants to add another founder and give her a third of the equity, she gets a tax bill in the tens of thousands. “Most people involved in startups in this state aren’t looking to get involved to work like a dog at low pay and have a five-figure tax bill,” Broderick said. “That’s not how you sweeten the deal.”

Hat tip to Chris Austin — found via his share on OneTrueFan

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Two Years With Kiva

This month marks our two year anniversary loaning to small entrepreneurs worldwide through the Kiva “loans that change lives” program.  It’s been a great payoff seeing so many people succeed and pay us back so we can lend again.  We started with only four loans in December of 2008 and now have over 160 loans, totaling more than $4,000 lent.

For just $25 per loan, you can help an entrepreneur reach their goal too! It also makes a great holiday gift ;)

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Product Planning: Super-Amazing(TM) Feature Tickets

Part of the Cloudspace Agile Process is to break large specifications down into feature tickets to assign to engineers. Breaking the specification down into feature tickets allows you to get a real feel for the depth of work involved in each step of the creating a web based product. Taking the time to break down a product into fine grained feature tickets is one of the most important things any product owner can do for their project. Each ticket should be focused and explicit, giving the developer every piece of information they need while remaining as brief as possible .

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The Cloudspace Gallery Presents – The Early Bird Special

December 4th marked our third and most recent art show which, to no surprise, was a raging success! John “hex” Carter, Theresa and myself were hanging art for 4 days beforehand and our friendly neighborhood ninja, Aaron Yarhouse, jumped in at the last minute with an extra hammer and superior hammering skills to finish the job! With 50 individual attendees and an estimated 200 art pieces shown, it was by far our largest art endeavor yet. Special thanks to everyone who came out, an even specialer thanks to everyone (and there were tons!) who purchased something, double specialer thanks to artist J.P. Perez who remembered to take photos when the rest of us forgot, and the ultimate special thanks to all the other artists who made this possible! Hopefully I’ve included everyone, if someone slipped through the cracks let us know and the list will be updated to reflect the full extent of the awesome!

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Seven questions entrepreneurs should ask investors

Great post from Bradford Cross over at Measuring Measures on questions that entrepreneurs should ask VCs and angels when looking for funding. I’ll reproduce the bullet points here, and let you jump to his blog for the expansion of ideas.

  1. Are you aligned with [ insert company goal here ]?
  2. What can you do for us?
  3. How are you going to act during drawdowns and pivots?
  4. How are you going to act when we are fielding inbound acquisition offers?
  5. Do you focus more on people, or more on market?
  6. Are you looking at us independently?
  7. What are the terms?

Pitch on, entrepreneurs. Pitch on.

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Forget FAQ pages — here’s how to train users

Instead of burying the instructions for your application deep in a FAQ somewhere, or trying to make them sit through a long tutorial during the signup process (“I just want to use the app!!1″), do what YouTube does:

Wait for them to take an action, then encourage them down the right path with more details. For infrequent and big/meaningful actions like becoming a contributor to YouTube (as opposed to most users who are viewers), an email is a great approach. For more common actions, in-app tips are better. The user has taken an action, and that’s a great time to teach them something new.

This post on training users has been brought to you by Cesar Millan (not true) and National Geographic (also false).

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