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The Google AdWords Program

Would you like to advertise your brand online? Would you like to reach your audience at the exact moment they are looking for your product or service? Now all of this is possible thanks to the Google AdWords online advertising program.

With Google AdWords, you can post advertisements on Google’s Search and Content networks (the ads across the top & right side of a Google search page) and reach over 80% of internet users in the United States as well as abroad. Using keywords and ads created by you or cloudspace, you can target your specific audience. An added bonus, you only pay when someone clicks your ad and is sent to your website.

Cloudspace now has a Qualified AdWords Professional, Theresa Sampson, on staff to help you with all your online advertising needs.

We offer two different methods to run your AdWords campaign.

Option 1:

• Cloudspace creates the ads for the client
• Cloudspace creates the Keywords for the client
• Get Client Approval
• Cloudspace buys Ad Placement
• Cloudspace will then Track Results
• Cloudspace modifies best ad &/or creates Second ad
• Restart the Process

Option 2:

• Client Creates the Ads
• Client Creates the Keywords
• Cloudspace Buys Ad Placement
• Cloudspace Tracks Results
• Cloudspace provides Results to Client
• Cloudspace modifies ads based on Client request
• Restart the Process

How AdWords Would Work for Your Company

• you can have 20 campaigns per account
• you can have 100 ad groups per campaign
• you can have multiple ads per ad group
• You must set a daily budget for your entire campaign (I prefer to set the monthly budget and go from there) Price Per Keyword depends on the effectiveness of the keywords.
• The more relevant the keyword, the less you have to pay

Testing:
As you will notice, there are 2 ads created for the Ad Group, we recommend this technique so we can perform A/B testing on your ads on a weekly, or monthly basis to optimize your ads and keywords.

How AdWords Would Work for Your Company

• you can have 20 campaigns per account
• you can have 100 ad groups per campaign
• you can have multiple ads per ad group
• You must set a daily budget for your entire campaign (I prefer to set the monthly budget and go from there)
• Price Per Keyword depends on the effectiveness of the keywords.
• The more relevant the keyword, the less you have to pay

Testing:
As you will notice, there are 2 ads created for the Ad Group, we recommend this technique so we can perform A/B testing on your ads on a weekly, or monthly basis to optimize your ads and keywords.